Laura Croft Maw, MS, APRN, FNP-BC, CCCN is owner of Conti-Care, LLC an independent nursing consultation practice specific to the management of urinary incontinence, pelvic floor health and gynecologic care. She has received a Distinguished Faculty recognition from the National Collaborative for Stress Urinary Incontinence and Women's Health and is a member of the Society of Urologic Nurses and Associates. She received her Family Nurse Practitioner from Brigham Young University in 1996 and is currently pursuing a doctorate degree from the University of Utah. Her practice background in family medicine, public and community health, internal medicine and women's health led to a specialization in continence management. Laura currently serves as Continence Consultant for several LTC facilities across the State of Utah and has an independent outpatient practice. She co-chaired the National Scope and Standards of Practice for Incontinence in LTC and frequently presents at national conferences regarding continence issues.